International MedTech companies entering the UK face a uniquely complex commercial landscape: NHS procurement, NICE pathways, ICS structures, KOL networks and a private sector with its own dynamics. A decade of selling into this market means I know where the doors are and how they open.
Particularly Scandinavian and European companies who have a strong product and a clear home market but are finding the UK harder to crack than expected. The NHS is not a single buyer. Understanding who actually makes decisions, and how, is the first challenge.
Whether you are at pre-launch, early commercial or scaling stage, the UK market rewards those who understand its structure and punishes those who assume it works like everywhere else.
A focused 90 minute session on your specific UK market challenge. Diagnosis, priorities and a clear set of next steps. Recorded and followed up in writing.
Book NowOngoing commercial advisory on a monthly retainer. Embedded intelligence, regular sessions and direct access, for companies who need a UK commercial brain on call.
EnquireDefined scope, defined outcome. Market entry planning, commercial model design, NHS navigation mapping or sales team development. Scoped and priced per project.
EnquireWhether you are exploring market entry or ready to build a commercial plan, these sessions are designed to give you the specific, practical intelligence that changes how you approach the UK, delivered live, with room for your questions.
The NHS is not a single buyer. This session maps the ICS and ICB architecture, procurement routes, and how clinical champions create movement, including the parts that catch most international companies off guard.
Live webinar · 2hrs + Q&A · Min. 5 companies
Register InterestOne of the most consequential decisions for any MedTech company entering the UK. This session breaks down both routes and gives you a clear framework for prioritising your go-to-market.
Live webinar · 2hrs + Q&A · Min. 5 companies
Register InterestThe most intensive session in the series. Over three hours, we work through your specific product, target sector and route to market. Every company leaves with a customised blueprint document.
Live virtual · 3hrs + Q&A · Max. 6 companies
Register InterestFill in the form and select your workshop. We will be in touch directly when a date is confirmed. You will also you will receive early access pricing and priority booking.